Beats, Healthy Drinks, and Creativity: The yfood x Stickle Social Buzz
CLIENT: YFOOD LABS, 2023
ROLE: CREATIVE DIRECTOR, ART DIRECTION & GRAPHIC DESIGN
THE STORY
Fueling Creativity: An engaging social collaboration between yfood and DJ Stickle.
In this vibrant collaboration between the German beatmaker Stickle and Yfood, we crafted a dynamic social media reportage directly from Stickle's Berlin music studio while he created the "yfood Community Beat". The captured content showcases how yfood nutritious drinks fuel Stickle's busy lifestyle while he creates music or travels to gigs.
As part of the campaign, we also launched the yfood x Stickle Community Beat Challenge, inviting fans to submit audio clips that Stickle transformed into a unique hip-hop beat, blending creativity with healthy living in a fresh, engaging way.
yfood's Community Beat
As part of the campaign, we also launched the yfood x DJ Stickle Community Beat Challenge, inviting fans to submit audio clips that Stickle transformed into a unique hip-hop beat, blending creativity with healthy living in a fresh, engaging way.
We therefore planned and created posts and stories for both Instagram accounts to tease the project and collect many participations in the contest.
A successful campaign
When natural product placement meets authentic engagement.
The yfood x Stickle campaign achieved high engagement across social platforms, seamlessly integrating yfood products into Stickle's lifestyle content. The result? An authentic connection with fans that spotlighted yfood’s role in fueling creativity—naturally and effectively and unique social storytelling around the yfood community beat.
CREDITS:
TALENT: Stickle
PRODUCER: Marcus Merten
CAMERAS: Michael Badura & Michi Ruf
EDITING: Michael Badura
SOUND DESIGN & MIX: Michael Badura
