Stories of Champions
CLIENT: CORSAIR GAMING, 2021
AGENCY: SMAL
ROLE: CREATIVE DIRECTOR, CONCEPT + ART DIRECTION, VISUAL DESIGN
THE STORY
Making Corsair rhyme with performance: an immersive report about professional eSport athletes and their unique relationship with their competitive gear towards victory.
Gaming gear has a strategic role into world-class esport teams by being the extension of the player's minds and bodies. Reliable and high-performance equipment is directly contributing to success; milliseconds may make or break a victory in any competition.
My team and I supported Corsair to fortify its position as the leading producer of competitive gear while converting esports fans into brand loyalists.
How? By following and capturing the training routine of world-class athletes that push forward the limits of their gear on a daily basis.
Visualising “Play Harder”
Isn't the fact that the best players in the world are fully relying on their Corsair gear serious proof of quality? Only endless hours of training paired with high-performance gear can lead to the highest competitive sphere.
I developed a sharp yet engaging art direction and uncompromising storytelling that best showcase the high intensity of top-level gaming performance.
Capturing the essence of competition
Our team visited the training facilities of some of the best European teams of different game franchises/leagues to film the confidence and true passion of their athletes in short reportages.
The outcome is a consistent visual campaign that combines a short film and photography that sweat the spirit of esports championship through a high-contrast and edgy look as well as powerful and sharp motion titles.
Building the bridge between Corsair and performance
The campaign content and the dedicated web landing page that we created brought together the performance of the esports scene with Corsair's equipment while reaching to a wider audience and giving insights on how the Pros do it.
By highlighting the favourite gear of some renowned professional players, the Corsair campaign is inspiring millions of fans to bring their game to eleven.
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