A new tailored approach for an iconic visual campaign
CLIENT: VODAFONE, 2018
AGENCY: SMAL
AWARD: RED DOT COMMUNICATION AWARD 2018
ROLE: CREATIVE DIRECTOR, CONCEPT + ART DIRECTION, DESIGN + VIDEO EDITING + PHOTOGRAPHY
THE STORY
Bringing segments to life: versatile, yet powerfully unique digital communication for the latest range of Vodafone Devices.
In the crowded smartphone market, Vodafone uses its own branded devices to create differentiation with premium quality and design, while remaining accessible and affordable to all.
This digital campaign is designed to take users on a journey that tells the story of how Vodafone democratises the latest technology by offering affordable devices, which targets all segments, from young to old; beginner to tech-savvy; female, male, and beyond.
Directing the right message to the right person
The 9th Series’ campaign follows a segmented marketing approach across its four smartphones.
I designed each smartphone communication and asset story to effortlessly convey the right message to the right person and highlight the benefits that speak to the group's needs.
Visualizing the Key UX Benefits
One Campaign, Four Individual Characters. We brought to life a refreshing vision, with four distinct segment-targeted assets in one visually consistent campaign, including brand elements, product movies, photography, social media imagery, and more.
The achievements
Fast pace, smart decisions, and a full load of enthusiasm.
Thanks to the flexible-to-use yet strong visuals, Vodafone Devices' digital campaign could be effortlessly used in all different Vodafone markets across the globe for a successful launch.
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