Bringing Bold Energy to the Yoga Mat
ROLE: CREATIVE DIRECTOR, ART DIRECTION, VISUAL DESIGN, GRAPHIC DESIGN + WEB, 2025
THE STORY
Crafting a vibrant, youthful brand that fuses movement, fun, and empowerment.
Most yoga studios stick to calm, neutral visual identities—beige tones, soft vibes, and predictable calmness. But the roots of yoga, deeply embedded in Indian culture, are alive with bold colors, dynamic patterns, and vibrant energy.
The challenge was to create a brand from scratch that celebrates these vibrant origins with a fresh, bold approach to modern yoga—aligning with the expectations and culture of a younger audience while making active yoga trendy.
Introducing Guavya:
Not Your Typical Yoga Studio
Energetic, colorful designs and bold, modern messaging—Guavya reinvents yoga with a dynamic twist. Inspired by the tropical guava fruit, the brand exudes a playful and vibrant identity, merging tradition with fresh, acid-pop energy. It’s yoga with overdrive, reimagined for the bold and the fearless.
Flow Together, Grow Together.
The Guavya emblem represents more than just yoga—it embodies community, movement, and self-expression. Crafted from flowing shapes and yoga postures, the emblem logo is a lifestyle statement for those who proudly belong to the Guavya tribe. Perfect for exclusive merchandise and events, this logo bridges the gap between fashion and fitness, creating a bold visual identity for its members.
Empowering the Bold: A Vibrant New Chapter in Active Yoga
Guavya is more than a brand—it’s a movement. By breaking away from tradition and celebrating energy, color, and individuality, Guavya inspires the next generation to stretch beyond the ordinary. This is just the beginning of a brighter, bolder yoga experience.
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