Communicating yfood's convenience across all platforms
CLIENT: yfood Labs, 2024
ROLE: CREATIVE DIRECTOR, ART DIRECTION, GRAPHIC DESIGN + WEB
THE STORY
New Year: The power of healthy yet convenient new beginnings.
Yfood’s New Year campaign delivers a fresh take on healthy resolutions with a powerful multi-platform strategy. Through a TV campaign, online videos, and targeted digital ads, we showcased yfood as the ultimate on-the-go meal replacement for rush situations —delicious, convenient, and packed with nutrition.
As a smarter alternative to fast food, yfood makes eating healthy achievable, even on the busiest days.
Flexible Narratives, Targeted Reach: Tailored Campaign Film
By leveraging a flexible storytelling approach with "content bricks", this campaign film adapts seamlessly to different audiences and focuses.
With this strategy, several iterations of the video ad were produced, adapting to different demographics, locations, key product messages, and technical specifications such as format and duration, all optimized towards reach and performance.
Fuel Your New Year: Simplified with yfood
Positioned perfectly for New Year’s resolutions, the campaign’s message resonated: more time for wellness, fewer compromises. By replacing quick meals with yfood, consumers can embrace healthier habits all year long, making resolutions easier to keep—and enjoy.
CREDITS:
PRODUCER: Hans Lego - yfood creative
PRODUCTION: Drop-in TV
PHOTOGRAPHY: Phil Pham
EDITING: Sebastian Dennstedt
CGI: TACTYC Studio & yfood creative
ART DIRECTION: Jale Hoppenbrouwers & Alexis Rabeuf
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