Turning Creativity Into Clicks: High-Impact Ad Design
CLIENT: YFOOD LABS, 2024
ROLE: CREATIVE DIRECTOR, CONCEPT + ART DIRECTION, VISUAL DESIGN
THE STORY
A collection of high-impact performance ads designed for yfood labs, driving engagement and supporting brand growth through strategic collaboration.
Performance ads are vital for a brand like yfood, where the focus is on reaching health-conscious consumers and standing out in a competitive market. Ads often need a refresh to keep one step ahead, avoid creative fatigue, and maintain high conversion rate.
This page showcases a curated selection of performance ads I designed in collaboration with yfood labs’ performance marketing team over time, with the different challenges we had to overcome. Each ad was crafted to resonate with diverse audiences while driving measurable results, from increased engagement to higher conversions while maintaining brand coherence and consistent messaging.
Highlighting the Key Benefits
How creative design can go beyond aesthetics to deliver real, measurable outcomes. By focusing on impactful visuals and strategic messaging, I designed ads that not only captured attention but also converted it into clicks and engagement
Speaking to a wide target audience with custom targeted creatives
The yfood products cater to a broad audience of every age and horizon. To effectively engage these diverse segments, we tailored both the messaging and visuals of our ads, creating custom creatives that speak directly to the specific interests and motivations of each group.
By adapting the tone, language, and design elements for different consumer profiles, we were able to ensure that the brand resonated with a wider audience while delivering personalized content that drove stronger engagement and conversions.
Creating Playful Moments That Stick
For yfood’s paid ads, it’s crucial to balance delivering key messages with a touch of playfulness and good vibes. These short, lighthearted brand moments help the ads feel engaging rather than intrusive, leaving audiences with a positive emotional connection to the brand. This approach ensures that the ads are memorable and reinforce yfood’s approachable and innovative personality while standing out in a crowded digital space.
Streamlining the team collaborative process
Managing a high volume of creatives and headlines for multiple countries and languages can quickly get overwhelming. To tackle this, I developed a streamlined creative process that simplified collaboration between the creative and performance marketing teams. By introducing automation for ad creation, we significantly sped up content production while maintaining quality, ensuring smoother workflows and better results across the board.
Creating Ads that captivate and convert
The performance ads for yfood labs delivered great results, driving noticeable boosts in clicks, conversions, and overall engagement.
By aligning with data-driven insights and leveraging engaging creative, these ads consistently drove significant increases in click-through rates, conversions, and audience engagement.
This collaboration with the performance marketing team showed how thoughtful, well-designed ads can make a big difference, not just in numbers but in reaching and resonating with the right people.
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